For the second time since 2014, Clark Freeport Zone hosted MICECON 2024. The largest gathering of Meetings, Incentive Travel, Conventions and Exhibitions (M.I.C.E.) professionals in the Philippines.

The Philippine M.I.C.E. Conference (MICECON) is taking place from July 10-12 at SMX Convention Center Clark. Expecting more than 700 delegates from the meetings and events industry.

This year’s conference theme is XD: Xperience Diversified. Bringing together the brightest minds in the industry to explore the pivotal role of technological innovation and AI hand in hand with diversity and inclusivity.

The three-day event featured Pre-Conference Activities starting with the Corporate Social Responsibility (CSR) Program to the different venues around Clark like CDC Family Care Center at Barangay San Vicente, Bale-Balayan Museum for the Poor, La Rose Noire Foundation and Hansa Toy Creations Inc.

The MICEmarket was located at SM City Clark supporting local entrepreneurs showcasing their finest brands and products.

The most awaited First-Time Attendees Introductory Session and Philippine MICE Youth Challenge. Followed by an astonishing Welcome Dinner Reception at Clark International Airport for the delegates from across the country.

During the Opening Ceremony on July 11, Atty. Agnes VST Devanadera President and CEO, Clark Development Corporation gave the warmest welcome to all delegates who attended the event.

The new “MICE Philippines: We Take Your Business to Heart” program was announced by Tourism Secretary Christina Garcia Frasco, who emphasized the value of the MICE sector.

Themed luncheons and dinners at Hilton Clark Sun Valley Resort, Swissotel, Quest Plus Conference Center Clark and Royce Hotel & Casino presenting the flavors and culinary experience that the city has to offer.

Memorable plenary sessions and the line-up of distinguished speakers discussing the industry trends, opportunities and future of MICE.

SMX Convention Center Clark has over 4,000 square meters of leasable space including 3 Halls, 3 Function Rooms, and 14 Meeting Rooms.

Clark, officially known as the Clark Freeport and Special Economic Zone (CFEZ), refers to an area in Central Luzon, Philippines. 10 years ago MICECON 2014 happened in Clark from 4 to 7 June 2014. The Conference Theme: “MICE in 4D – Driving passions, Developing minds, Defying limits, Designing the Future”.

Truly the MICECON 2024 Clark has been a magnificent experience. MICECON is organized by the Philippine Department of Tourism (PDOT) through its marketing arm, the Tourism Promotions Board (TPB) Philippines.

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