Tourism Australia has launched ‘It’s our best shot for events’ campaign led by Business Events Australia for the recovery of tourism and events.

The initiative encourages people to get vaccinated and spread the COVID-19 vaccination message to build confidence and be ready to meet when the restrictions ease. The toolkit provides assets with all the instructions to support the events industry.

Business Events Australia delivers marketing communications, industry partnerships and a trade distribution program to raise international awareness and consideration of Australia as a business events destination.